Killer Burgers
According to NASA, in the next 35 years emissions from animal agriculture sources are expected to increase by 80 percent. This campaign is solely focused on climate change, and the fact that animal agriculture is extremely damaging to the environment. To raise awareness on this issue, my ultimate goal will be to stage a guerilla marketing campaign targeted to ages ranging from 18 to 26 in which these free “Killer Burgers” would be given away at a college campus. The headline reads, “In a healthy farm system, agriculture works in harmony with the natural environment. These killer burgers are shattering your planet. Learn more at cowspiracy.com.” Various facts from PETA, Cowspiracy, The Environmental Agency, and NASA are woven throughout the inside of the burger wrapper.
The headline reads, “In a healthy farm system, agriculture works in harmony with the natural environment. These killer burgers are shattering your planet. Learn more at cowspiracy.com.”
